Commerce pivot story / founded 1897
Shell pivot story
A seashell import business became an energy giant.
Seashells -> oil supermajor
Before
Importing and selling decorative seashells.
to
After
Oil, gas, and energy.
The pivot story
The company moved from shells and trading into transporting oil, eventually becoming part of Royal Dutch Shell.
Why it worked
It used trading and shipping capabilities to enter a massive industrial market.
Known for
Energy
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