Commerce pivot story / founded 2008
Groupon pivot story
Collective activism turned into the daily deal craze.
Activism platform -> coupon rocket
Before
The Point, a platform for group action and fundraising.
to
After
Local group-buying deals.
The pivot story
The broader collective-action concept was hard to explain. A simple deal-of-the-day format was easier for customers and local businesses to understand.
Why it worked
It packaged urgency, discounts, and group behavior into something immediately clickable.
Known for
Daily deals
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