Commerce pivot story / founded 2006
Shopify pivot story
A snowboard shop became the rails for millions of stores.
Snowboards -> store builder
Before
Snowdevil, an online snowboard store.
to
After
An e-commerce platform for anyone to create an online shop.
The pivot story
The founders were frustrated by the tools available to run their snowboard store, so they built better software. That software became the real opportunity.
Why it worked
It gave small merchants professional-grade commerce tools without forcing them to build everything from scratch.
Known for
E-commerce infrastructure
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