Commerce pivot story / founded 2010
Paytm pivot story
Mobile recharges became a payments super app.
Phone recharge -> payments app
Before
Prepaid mobile recharge and bill payments.
to
After
A digital wallet and broader financial services platform.
The pivot story
Paytm expanded from recharge transactions into wallets, merchant payments, banking, and commerce.
Why it worked
It rode smartphone adoption and cashless payment demand in India.
Known for
Digital payments in India
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