Commerce pivot story / founded 2012
Lyft pivot story
Campus carpooling put on a pink mustache.
Carpool board -> rideshare app
Before
Zimride, long-distance ride sharing for campuses and companies.
to
After
On-demand city rides.
The pivot story
Zimride worked for planned trips, but smartphones made instant local rides possible. Lyft became the consumer-friendly version of that behavior.
Why it worked
It combined mobile location, payments, and driver supply into a friendly transportation loop.
Known for
Ride sharing
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