Commerce pivot story / founded 1850
American Express pivot story
Express freight became cards, credit, and travel money.
Freight routes -> platinum cards
Before
An express mail and freight forwarding company.
to
After
Financial services, charge cards, and travel products.
The pivot story
American Express moved from shipping valuables to financial trust products like money orders, travelers cheques, and cards.
Why it worked
Its logistics reputation translated into trust with money.
Known for
Payment cards
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