Social pivot story / founded 2005
Reddit pivot story
A rejected food-ordering app led to the front page of the internet.
Food ordering -> internet rabbit hole
Before
A mobile food-ordering concept called My Mobile Menu.
to
After
A community-driven link and discussion platform.
The pivot story
After the first idea failed to excite Y Combinator, the founders were pushed toward something simpler and more web-native: a place for links and discussion.
Why it worked
It gave communities a flexible structure to create their own culture, jokes, and knowledge bases.
Known for
Online communities
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