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Social pivot story / founded 2004

Flickr pivot story

A game feature became one of the web's beloved photo homes.

Flickr logo

Browser game -> photo community

Before

Game Neverending, a web-based multiplayer game.

to

After

A photo-sharing community.

The pivot story

The game included photo-sharing tools that turned out to be more compelling than the game itself. The team pivoted into Flickr.

Why it worked

It combined storage, tagging, groups, and community when digital photography was exploding.

Known for

Photo sharing

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Social

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Instagram

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Pinterest

A shopping app became the internet's mood board.

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Made by a human on the internet

Big companies were weird once too.

Designed and developed by Vishva Variya. Weird ideas into code, one oddly specific experiment at a time.

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