Social pivot story / founded 2004
Flickr pivot story
A game feature became one of the web's beloved photo homes.
Browser game -> photo community
Before
Game Neverending, a web-based multiplayer game.
to
After
A photo-sharing community.
The pivot story
The game included photo-sharing tools that turned out to be more compelling than the game itself. The team pivoted into Flickr.
Why it worked
It combined storage, tagging, groups, and community when digital photography was exploding.
Known for
Photo sharing
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