Entertainment pivot story / founded 2002
GoPro pivot story
A surfer wrist-strap idea became the POV camera of the internet.
Surf strap -> action cam culture
Before
A wrist strap system for surfers to capture photos of themselves.
to
After
Compact rugged action cameras and creator footage.
The pivot story
Nick Woodman started with the need to strap a camera to surfers, then built and branded the camera system itself.
Why it worked
It let ordinary people capture impossible-looking shots and share them online.
Known for
Action cameras
More company pivots