Entertainment pivot story / founded 1997
Netflix pivot story
DVDs by mail became streaming, then a studio.
Mailbox DVDs -> streaming titan
Before
A DVD rental subscription shipped through the mail.
to
After
Streaming entertainment and original content.
The pivot story
As broadband improved, Netflix moved from physical discs to streaming, then invested heavily in original shows and films.
Why it worked
It used technology shifts and subscription habits to make entertainment more convenient than cable or rental stores.
Known for
Streaming entertainment
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