Entertainment pivot story / founded 2005
YouTube pivot story
A dating idea became the place the internet watches everything.
Dating videos -> video giant
Before
A video dating site where people could upload clips of themselves.
to
After
A general video-sharing platform.
The pivot story
The dating angle did not catch on, but uploading and sharing video on the web was clearly powerful. YouTube opened the platform to every kind of clip.
Why it worked
It removed friction from online video at a time when uploading, embedding, and sharing were still painful.
Known for
Online video
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