Gaming pivot story / founded 2011
Twitch pivot story
A lifecasting experiment became the stadium for streamers.
Lifecam -> streamer universe
Before
Justin.tv, a broad live video and lifecasting site.
to
After
A live-streaming platform centered on gaming.
The pivot story
Gaming streams showed unusually strong engagement, community, and repeat viewing. The company split that category into Twitch.
Why it worked
It focused on a passionate niche with built-in fandom, chat culture, and creator momentum.
Known for
Game streaming
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