Gaming pivot story / founded 1889
Nintendo pivot story
Playing cards eventually powered Mario, Zelda, and consoles.
Playing cards -> game kingdom
Before
Handmade hanafuda playing cards.
to
After
Video games, consoles, and entertainment franchises.
The pivot story
Nintendo experimented across businesses for decades before finding durable success in toys, arcade games, and home consoles.
Why it worked
It carried a deep understanding of play into new technology platforms.
Known for
Video games and consoles
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