Productivity pivot story / founded 2009
Slack pivot story
A failed online game left behind the workplace chat everyone used.
Game studio -> office chat legend
Before
Tiny Speck's multiplayer game Glitch.
to
After
A team communication platform.
The pivot story
The game did not become the breakout hit, but the internal chat tool used to build it was unusually good. The team productized that tool as Slack.
Why it worked
It solved a painful work problem with personality, speed, integrations, and delightful polish.
Known for
Workplace messaging
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