Tech pivot story / founded 1810
Peugeot pivot story
Coffee grinders and steel tools rolled into cars.
Coffee grinders -> cars
Before
Steel products such as saws, tools, and coffee grinders.
to
After
Automobiles.
The pivot story
Peugeot's industrial roots gave it manufacturing expertise long before it became a carmaker.
Why it worked
The company converted precision metalworking into transport manufacturing.
Known for
Automobiles
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