Tech pivot story / founded 1963
Lamborghini pivot story
Tractors revved into supercars.
Tractors -> supercars
Before
Agricultural tractors.
to
After
High-performance sports cars.
The pivot story
Ferruccio Lamborghini made tractors before entering the sports car market, famously aiming to build refined grand tourers.
Why it worked
Mechanical expertise and a bold luxury identity created a differentiated car brand.
Known for
Luxury sports cars
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